Free stuff and beautiful women
Getting web traffic on and event site in the weeks leading up to Christmas is not the easiest thing to do. Most people have their plans for this month figured out early and they are out and about in the holiday rush. However, a recipe as old as time seems to still work FREE stuff and beautiful women drive traffic. Wimgo.com partnered with the ThunderGirls this month to bring our viewers “The Twelve Days of Christmas.” Each day of the promotion we are giving away a great prize and showcasing one of the ThunderGirls. Twelve of the girls came into the office and had a photoshoot with their Christmas outfits, and despite the traffic jam of employees (mostly male) trying to find some excuse for being on the same floor as the girls; it went well.
Having partnerships with organizations like the OKC Thunder is one of the benefits and competitive advantage we have as a mature business. Creating unique content that others don’t have the ability to easily reproduce is something that we feel is an essential piece of building traffic and brand. Driving this extra traffic during the holiday season was essential to delivering value to our advertisers at a critical time for them.
The result was a spike in traffic
